Part Two – The Ultimate Adsense Page: Selecting Keywords

We can of course break down the above criteria even further.

What are high paying keywords and what’s the best resource for finding them?

Firstly, there is no requirement for any kind of ‘intuition’ when it comes to finding high paying keywords, as all the data you need can be located via Googles’ Search Based Keyword Tool.

Run a search for any keyword term and a list of related terms will be listed below containing, MOST IMPORTANTLY, the suggestion bid for each term(Sugg. bid).

Generally as a rule of thumb, attempt to stick to a suggested bid ABOVE $1.00. If you discover a niche which is ‘playable’ in terms of your ability to rank for it quickly in the SERPS, but it obviously has no ad competition, it’s usually better to steer clear from building a site based around it.

The ONLY exception to this would be if you were certain the niche you have in mind has the ability to draw in ad space in the future. In other words, “are there are large number of products in the niche, likely to be sold via Google Ads in the future?”

Basically it’s just common sense not to waste your time targeting a non profitable niche in general.

Finally a decision has to be made in regards to the number of competitive keywords in the niche. If there are less then 5 keywords with suggested bids over $1.00, I tend to stay away.

Again the only exception would be if I was CERTAIN it was a new niche and competition was sure to grow in the future.

Finally to finish off, the third point I mentioned above is deciding upon a niche based on it’s number of searches. I think too many people get carried away with making sure the keywords involved in a niche have a dramatically high number of searches/month.

It’s important to remember that although a niche may get searched alot, it doesn’t necessary mean it’s going to firstly contain high paying ad placements and secondly a high CTR(click through rate) on those same ads.

If you come across a niche with a small number of search results, however the suggested bids are high, same with the rankability, chances are it has the ability to make you some solid, long-term capital.

Just make sure there are enough keywords that fit the criteria, which brings us onto our next point…

What would be considered a niche worth targeting in the search engines?

Again there is a rule of thumb when it comes to deciding whether or not a certain niche has a desirable list of Adsense keywords ‘rankable’ in the search engines. This is the criteria I generally like to use:

1. Are there at least 30 keywords with competition in Google(Number of results) less than 50k?
2. Can I write informative articles on each of them?

Once a suitable niche is found, the next step is to choose the top 5 keywords determined by the ratio between the highest bid and search engine ‘rankability’. These are in affect your money keywords, which you can read more about in my post on Backlink Concentration.