We all know how hard it is to build external links to our websites, therefore it’s extremely important we send those links to the most important pages on our blogs.

For Wordpress blogs any link campaign should take these two factors into consideration; firstly a decision has to be made on what the most important pages are that you are attempting to rank in the search engines and secondly(this mainly applies to article marketing as a means of building backlinks) how relevant the information is on the page where the link is located.

A lot of marketers tend to get a little lazy, thinking that it’s better to churn out a lot backlinks fast, funneling them through the index page. Definitely you would have seen great results using this method a few years back, but as the competition increases, it’s only obvious that the need for a more focused SEO campaign would result.

Firstly decide which pages on your blog target the keywords that are the most valuable when considering buying preferences.

For example if you have a fat loss blog, more then likely an attempt to rank for a certain product name keyword would be suitable. Decide upon your top 5 most profitable blog posts as these will now be the main focus for your SEO campaign.

Now to take the second factor into consideration. Another time waster that a large portion of the community takes part in, is the lack of care when it comes to really deciding upon which page a link should appear on.

As the search engine algorithms move closer and closer towards extreme relevancy, it starts to become clearer that the positioning of links will play a major role in deciding their long term value.

Therefore take your time in deciding the pages where your backlinks will be situated. If you are running an article marketing campaign, match your articles up to the posts that are most relevant before publishing them with the link contained within of course.

Relevancy is vital, therefore take your time to decide now or else the results will clearly not roll in your favor.

Should you link back to your index page as well?

Yes of course you should definitely continue to create backlinks for your home page. The idea with this approach is to rank as quickly as possible for a small percentage of your pages, those of which are most likely to make you money right away.

In time as your site begins to gain some authority in the engines, you will then start to improve your rank for pages considered as the ‘major players’.  Remember if you have a silo format setup correctly on your blog, all page rank and link value will be funneled evenly throughout your site anyway.

I talked more about siloing your blog in the previous post.

Josh Stanton
SEODrift.com

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