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Best Link Building: Too Many ‘Links’ Don’t Not Make A Right

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Today I have to admit I got a little frustrated at the idea of link building and more specifically the time in which is consumes. As the majority of the links I build are done manually(with a certain level of discretion of course), I decided to try my hand at looking into some of the services that have the ability to do this(what I thought at the time) painstakingly hard job for me.

So, I took a good 3 hours out of my day, sat down at my ThinkPad and plunged deep into the realm of the best link building services available.

What I Found And It Ain’t Pretty

It’s not like I didn’t presume this would be the case, but it was still shocking to see how many hardcore, blackhat link building services are actually out there. From one to the other the major characteristics I found were the claims of building hundreds and even thousands of links almost instantaneously.

I suppose the hardest thing for me to imagine was there are people out there who still get suckered into these services. Let me explain a little further. (more…)

Google Release: A Discussion on the Effects of Low Quality Backlinks

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This is an article in relation to a recent post released at the Google Webmaster Central blog regarding the effects of the accumulation of low quality backlinks.

I felt it necessary to discuss this particular topic as it’s fairly obvious a large number of marketers tend to get caught up in focusing a lot of time on a small number of specific unwanted backlinks. The accumulation of low quality backlinks is in my opinion something not worth giving any focus towards.

What are Considered to be Low Quality Backlinks?

Simply put, low quality backlinks are those which appear on pages considered by Google to be either; irrelevant to the topic on your page, blacklisted, or those which exist on a page with zero pagerank.

An example of a common low quality backlink would be that which appears on a page with pornographic material(if of course the page it is linking too on your site is not of that nature ;) ) (more…)

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Backlink Concentration – How to Make Your Links Count

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We all know how hard it is to build external links to our websites, therefore it’s extremely important we send those links to the most important pages on our blogs.

For WordPress blogs any link campaign should take these two factors into consideration; firstly a decision has to be made on what the most important pages are that you are attempting to rank in the search engines and secondly(this mainly applies to article marketing as a means of building backlinks) how relevant the information is on the page where the link is located. (more…)

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