After a recent stint of targeting some great new products, I’ve come to a little fork in the road. That fork is made up of two roads; continue to spend time on SEO maintenance for some sites not doing well in G or secondly move onto the development of new sites in different and potentially highly profitable product niches.

I realized this in itself is something which most marketers eventually run into some time or another throughout their career. Inevitably I came to the conclusion that a balance must be met between time spent on general SEO maintenance and the decision to pack up shop and move on.

Determining the point at which your focus needs to shift

I believe there is a point that many sites reach where the increase in rankings begins to slow down drastically.  Of course this is completely dependent on the niche you are in.

Many niches you target may have the potential to start ranking on the first page within a month. In reality however, the majority of niches you target are a little more competitive and just take more time to get high rankings.

It’s these particular one’s that I’m talking about here and eventually a decision has to be made to stop spending too much time working on them in order to continue the growth of your business through the creation of more sites.

I believe this point in time can be accurately calculated…

The best way I have found of determining whether a site has reached that point, is when one of your top keywords is ranking within the top 100 and after building at least 2 powerful backlinks, no change occurs in the G rankings. A week should be given to make sure things have had time to propagate successfully.

It’s at that point in time that I make a decision to push back development on that site to -

  1. One post/week
  2. One backlink/week(either through article marketing or other more secret methods that I keep to myself ;) )

Why I believe building more sites is more important than ranking for your current sites

In my experience, internet marketers are a lot like archaeologists in the idea that we are always looking to discover a new, profitable niche. In reality not every niche you market in will be profitable, therefore an emphasis on expansion into new niches must be the biggest focus for all IMers.

After building a multitude of sites, the one thing that stands out is the conversion rate on my selection of niches and let me tell you, it’s not that good!

For every 10 sites I build I’m lucky if one or two of them ends up making considerable money. As a result of this one discovery I had to come up with a way of determining when to decrease my time and resources on a site. Hence the time point mentioned above.

If you are currently in possession of one or more new sites that have hit the wall(for lack of a better term), then seriously consider following the method I have mentioned here.

Josh

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